The Myth of the AI-Based Agency

Written By Michael Maher

We’re a TikTok Agency. We’re an AI-Based Agency.

Cool. What does that mean?

Turns out a lot of “AI agencies” just mean “we use ChatGPT.” Shocker.

Let’s be clear: using a tool ≠ being an expert.

Why It Matters

In ecommerce, execution is everything. You’re not getting results from an agency who:

  • Plugs prompts into a bot

  • Hires “growth hackers” with no retail experience

  • Chases trends instead of delivering strategy

Want an AI Strategy That Works?

Build something that:

  • Speeds up manual tasks

  • Reinforces brand voice and data clarity

  • Enhances your real team’s workflow

You don’t need “AI-first.” You need results-first.

What To Look For in an Agency

  • Proven processes, not just promises

  • Real humans with actual ecommerce experience

  • Strategic frameworks that AI tools support—not replace

You don’t need more tech. You need fewer buzzwords and better execution.

For the full conversation, watch Season 3, Episode 18 of The Longer Game with Noah Wickham.



Michael Maher

Musician turned business owner, I now own and run a Custom Done-For-You Amazon Services Agency and love it. From content to catalog management, advertising to international expansion, my agency Cartology is taking your brand story and translating it into a catalog that grows awareness, generates revenue, and achieves profitability on the Amazon marketplace.

I love my wife and daughter, being a human, bourbon, coffee, and being a light in business world.

https://thinkcartology.com
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