I’m Michael Maher, Chief Idea Officer at Cartology — a customized, done-for-you solution for building your brand on Amazon.
I’ve been in ecommerce since 2010. After growing my business by selling on eBay, I discovered the revenue potential with Amazon and shifted my focus. But when Amazon made some big changes to their Marketplace in 2015, I soon recognized my true calling: helping other brands realize their potential on Amazon. And in 2016, Cartology was born.
And I’m still writing my story. I’m always looking for ways to support other entrepreneurs. I’m blessed with the support of my incredible wife, daughter, and extended family. So I’m paying it forward. Because every entrepreneur needs someone in their corner.
What’s the story behind “The Longer Game”?
According to the most scholarly of sources — Urban Dictionary — the term “long game” is defined as follows:
“Considering the future implications of current choices, thinking ahead, being deliberate and patient.”
Like any entrepreneur, I’ve made my fair share of decisions that raised a few eyebrows. But my commitment to my choices propelled me through the challenges I faced.
The world of retail is filled with fleeting fads and trends. The key is having the intuition to know what has real staying power, and otherwise, sticking with the good ol’ basics.
That’s not just the long game. That’s the longer game.
Is “The Longer Game” really worth your time?
In a nutshell, yes. Definitely yes.
And I’m not just blowing my own horn. Our guests make this podcast what it is. And their experience runs the gamut. These folks have incredible, current insight. Stuff you can’t afford to miss out on as a brand in today’s retail landscape
I’ll tell you why.
The world of retail is changing fast. Especially since the onset of the Covid-19 pandemic.
People are turning to online shopping for convenience. They’re reading endless product reviews to make up for a less tactile experience. And with the dawn of same-day delivery, online shopping is hard to rival. Especially when you can get anything you need — from contact solution to a new gaming system.
That doesn’t mean that brick and mortar retail is going away for good. I’m firmly in the “people want to touch and see things for themselves” camp. But unless a brick and mortar business is poised to evolve, it’s going to have an uphill battle. Big time.
All these points beg the questions:
“Are online retail giants suffocating small businesses?”
“Does your business really need an online presence in today’s world?”
“How does a brick and mortar business compete with one based in e-commerce?”
And the big one…
“Is Amazon EVER going to slow down??”
Need answers to these questions (and more)?
