Amazon Isn’t Broken—It’s Just Growing Up
The Marketplace Grew Up. Did You?
Amazon used to be the wild west. Now? It’s more like Wall Street. And if your strategy still feels like it came from a 2017 Reddit thread, we’ve got a problem.
On The Longer Game, we talked about Amazon’s evolution:
From “list it and pray” to platform-driven retail
From customer myopic to seller curious.
From open doors to gatekept compliance
What Changed—and What Didn’t
✅ Still true: Opportunity for scale ❌ No longer true: Do whatever you want
Amazon 2025 Requires:
Clean compliance practices
Structured strategy, not growth hacks
Operational discipline and cross-channel coordination
If You're Still Operating Like It's 2018...
You’ll get left behind. Or worse—banned.
Amazon isn’t out to get you. But they’re done babysitting.
