Amazon Is Watching—Literally
You Thought You Could Hide?
Think your DTC site is off-limits? Think again.
Amazon is crawling your brand site—right now.
That restricted claim you buried in the fine print? That supplement description you only listed off-Amazon? Amazon sees it. And they’re using it against you.
What’s Happening (Yes, Really)
Brands are seeing ASIN suspensions because:
Their DTC site uses restricted terminology not present on Amazon
Amazon cross-checks product info across channels
Compliance teams are flagging based on your own site’s data
This isn’t a conspiracy. It’s a compliance strategy. And it’s only getting more aggressive.
Why It Should Scare You (A Little)
You can’t silo your messaging anymore.
Amazon is building a cross-platform enforcement model.
One misstep on your site can tank your Amazon presence.
How to Protect Your Brand
Audit your DTC and Amazon listings together. Alignment is safety.
Don’t cut corners on compliance. That $50K/month ASIN isn’t worth the risk.
Work with a partner who knows how to keep your content clean across all touchpoints.
If your site copywriter is making claims you can’t back up—rewrite it. Now.
