Episode 5 of The Longer Game – Season 4 with James Gossling is now live.

Written By Michael Maher

Most brands think they have a data problem.

They don’t.

They have a decision problem.

They’re tracking everything and still asking, “What do we do?”

Because more data doesn’t create clarity. It creates noise.

So they default to what’s easy:

  • Revenue

  • RoAS

And ignore what actually helps measure growth:

  • Organic rank

  • Market share

  • Category positioning

Then performance drops 60 days later and it feels random.

It wasn’t.

In this episode of The Longer Game, Michael Maher sits down with James Gossling (Co-founder of Bispoke) to break down:

  • Why most brands misuse data

  • What dashboards should actually do

  • How to connect data to decisions

If your dashboard isn’t helping you act, it’s not working.

Episode 5 is now live.

Give it a listen.

Listen on Apple
Listen on Apple
Listen on Spotify
Listen on Spotify
Watch on YouTube
Watch on YouTube

The full episode is linked above.

Subscribe on Apple Podcasts, Spotify, or YouTube to stay up to date on new releases.

Highlights and key moments will roll out on LinkedIn and YouTube.

Michael Maher

Musician turned business owner, I now own and run a Custom Done-For-You Amazon Services Agency and love it. From content to catalog management, advertising to international expansion, my agency Cartology is taking your brand story and translating it into a catalog that grows awareness, generates revenue, and achieves profitability on the Amazon marketplace.

I love my wife and daughter, being a human, bourbon, coffee, and being a light in business world.

https://thinkcartology.com
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Episode 4 of The Longer Game – Season 4 with Matt Behrend is now live.