Episode 6 of The Longer Game – Season 4 with Victoria Green is now live.
Raising capital and moving fast is how brands skip the most important part of building a business.
Victoria (Green) Berk, Founder and CEO of Know Good, launched a better-for-you cookie dough into New York City with no big funding round and no national rollout. She stayed local, got close to her customers, and validated every piece of the product before scaling anything.
Her chocolate chip cookie dough is now selling out across the city.
Slow built that.
On this episode of The Longer Game, host Michael Maher and Victoria (Green) Berk get into what most funded brands get wrong, why product format familiarity is the smartest innovation move, and how the shift in consumer thinking around nutrition is changing what it takes to win on shelf and on Amazon.
In this episode
What most funded brands get wrong before they scale
Why keeping the product format familiar is the smartest innovation move
How ingredient transparency is changing what it takes to win on shelf and on Amazon
If your brand is scaling before it is ready, this episode will sting a little.
Episode 6 is now live.
Give it a listen.
The full episode is linked above.
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Highlights and key moments will roll out on LinkedIn and YouTube.
