Episode 4 of The Longer Game – Season 4 with Matt Behrend is now live.

Written By Michael Maher

Most brands are optimizing for what’s easy to measure.

Clicks. RoAS. ACoS.

And missing what actually drives growth.

If your strategy only works in a 7-day window, it’s not a strategy.

A new episode of The Longer Game is live with Michael Maher and Matt Behrend, CEO of Agility.

They break down:
• Why most brands are stuck fighting for the same buyers
• Why cutting spend makes numbers look better… for a minute
• Why brand advertising looks inefficient but isn’t
• And how to measure what actually matters

Performance converts demand.
Brand creates it.

Most brands are only doing one.

That’s where growth stalls.

Listen on Apple
Listen on Spotify
Watch on YouTube

The full episode is linked above.

Subscribe on Apple Podcasts, Spotify, or YouTube to stay up to date on new releases.

Highlights and key moments will roll out on LinkedIn and YouTube.

Michael Maher

Musician turned business owner, I now own and run a Custom Done-For-You Amazon Services Agency and love it. From content to catalog management, advertising to international expansion, my agency Cartology is taking your brand story and translating it into a catalog that grows awareness, generates revenue, and achieves profitability on the Amazon marketplace.

I love my wife and daughter, being a human, bourbon, coffee, and being a light in business world.

https://thinkcartology.com
Next

Episode 3 of The Longer Game – Season 4 with Kodai Takahashi is now live.