Episode 7 of The Longer Game – Season 4 with Kiki Couchman is now live.

Written By Michael Maher

A founder biking 45 cases of yogurt across Queens at 7 a.m. because a store sold out unexpectedly.

That is a CPG brand being built the right way.

Kirsten (Kiki) C. , Co-Founder of Sourmilk , sat down with host Michael Maher to talk about building a CPG brand the way most founders are too impatient to do it: small, deep, and with a cult following before a single national shelf.

They cover:

  • The difference between an influencer and a content creator (and why it matters for trust)

  • What a great co-founder dynamic actually looks like

  • The N-of-1 principle and why your gut health is personal

Give it a listen.

Listen on Apple
Listen on Spotify
Watch on YouTube

The full episode is linked above.

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Highlights and key moments will roll out on LinkedIn and YouTube.

Michael Maher

Musician turned business owner, I now own and run a Custom Done-For-You Amazon Services Agency and love it. From content to catalog management, advertising to international expansion, my agency Cartology is taking your brand story and translating it into a catalog that grows awareness, generates revenue, and achieves profitability on the Amazon marketplace.

I love my wife and daughter, being a human, bourbon, coffee, and being a light in business world.

https://thinkcartology.com
Next

Episode 6 of The Longer Game – Season 4 with Victoria Green is now live.