Episode 3 of The Longer Game – Season 4 with Kodai Takahashi is now live.

Launching a brand in another country sounds simple.
Translate the website.
Adjust the ads.
Ship the product.

Kodai Takahashi quickly learned it’s not that easy.

When he brought Silk The Rich, a Japanese haircare brand, into the U.S., the messaging that worked in Asia didn’t land with American consumers.

Different expectations.
Different culture.
Different buying behavior.

Instead of trying to perfect the strategy upfront, Kodai said he started testing everything.

Copywriting.
Colors.
Messaging.

Some worked. Some didn’t.

On the next episode of The Longer Game, Kodai shares how that testing mindset helped them:
• Build traction on Amazon
• Use reviews to open retail doors
• Start building brand awareness through multiple touchpoints

For anyone building an ecommerce brand or expanding internationally, there’s a lot to learn from how he approached it.

Give it a listen.

The full episode is linked above.

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Highlights and key moments will roll out on LinkedIn and YouTube.