Episode 1 of The Longer Game – Season 4 with Joe Rotondo is now live.

Written By Michael Maher

Life is hard.

Being unhealthy is hard.
Being fit is hard.
Avoiding tough conversations is hard.
Having them is hard.

Difficulty is unavoidable. What matters is which hard someone chooses.

Season 4 of The Longer Game is now live, opening with a grounded conversation between Michael Maher and Joe Rotondo, CEO & Co-Founder of Smearcase.

The episode also explores:

  • Why the path to a meaningful life is narrow and not widely chosen

  • Why the most rewarding part of building a company is the internal transformation, not the external outcome

  • Why brands that stand out refuse to blend in or follow category norms

This episode focuses on discipline, repetition, and choosing the harder path with intention.

For anyone building a brand, leading a team, or navigating growth under pressure, the Season 4 opener is now live.

Give it a listen.

Listen on Apple
Listen on Spotify
Watch on YouTube

The full episode is linked above.

Subscribe on Apple Podcasts, Spotify, or YouTube to stay up to date on new releases.

Highlights and key moments will roll out on LinkedIn and YouTube.

Michael Maher

Musician turned business owner, I now own and run a Custom Done-For-You Amazon Services Agency and love it. From content to catalog management, advertising to international expansion, my agency Cartology is taking your brand story and translating it into a catalog that grows awareness, generates revenue, and achieves profitability on the Amazon marketplace.

I love my wife and daughter, being a human, bourbon, coffee, and being a light in business world.

https://thinkcartology.com
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