Collabs Are Cool. Auctions Make Them Profitable.

Written By Michael Maher

A Viral Drop is Great. A Valuable One is Better.

Everyone wants a hype collab. Few know how to turn that buzz into actual margin.

The secret? Skip the Buy Now.

Auctions give your drop:

  • Built-in urgency

  • Competitive pricing

  • A marketing event worth talking about

How Creators Are Already Doing It

  • One-of-one Adidas upcycled tracksuit? Should’ve been auctioned.

  • 50 artists collabing on an IG drop? Auctions drove sales and follower growth.

  • Pharrell x Basta? A whole platform built for it.

Auction + creator collab = owned attention + optimized pricing.

Turn creative projects into commercial wins.

What Most Brands Miss

They set a price and leave profit on the table. Auctions find the true price and bring the data with it.

Great collabs deserve more than a hypebeast headline. They deserve a bottom line.

If you want the full breakdown, it’s in Season 3, Episode 19 of The Longer Game with Jake Goodman.



Michael Maher

Musician turned business owner, I now own and run a Custom Done-For-You Amazon Services Agency and love it. From content to catalog management, advertising to international expansion, my agency Cartology is taking your brand story and translating it into a catalog that grows awareness, generates revenue, and achieves profitability on the Amazon marketplace.

I love my wife and daughter, being a human, bourbon, coffee, and being a light in business world.

https://thinkcartology.com
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