Your Customers Are Talking. Auctions Let Them Shout.

Written By Michael Maher

Want to Know What Your Best Customers Think?

Don’t email a survey. Run an auction.

Seriously. Bids are feedback with dollar signs.

Auctions = Instant Market Research

Your customers are literally telling you:

  • What they want

  • What they don’t

  • What they’ll pay

  • What they won’t

And it’s all first-party data you actually own.

Case Study: Superfans in Action

Brands using auction tech get:

  • Lists of top bidders

  • Max bid data (aka price elasticity)

  • Retargeting audiences based on real behavior

These are your 1% engagers. And now you can speak directly to them.

Why This Beats “Add to Cart” Data

“Add to Cart” is a maybe. A bid is a commitment.

Auctions help segment:

  • Browsers vs buyers

  • Superfans vs followers

  • What to re-merchandise and what to retire

Auctions aren’t just sales. They’re segmentation, signal, and strategy.

If you want the full breakdown, it’s in Season 3, Episode 19 of The Longer Game with Jake Goodman.



Michael Maher

Musician turned business owner, I now own and run a Custom Done-For-You Amazon Services Agency and love it. From content to catalog management, advertising to international expansion, my agency Cartology is taking your brand story and translating it into a catalog that grows awareness, generates revenue, and achieves profitability on the Amazon marketplace.

I love my wife and daughter, being a human, bourbon, coffee, and being a light in business world.

https://thinkcartology.com
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