The Smartest Checkout Feature You’re Not Using

Written By Michael Maher

What Happens When Inventory Runs Low?

Most brands sell out. The smart ones auction off the last few.

Instead of disappointing shoppers, give them a shot to win.

The Use Case You’ve Overlooked

  • Limited stock? Auction it.

  • Surging traffic? Flip to auction.

  • One unit left? Let your biggest fan take it.

It’s conversion meets competition.

Why This Works

Buyers hate losing out. And they’ll bid to win.

Auctions help you:

  • Capture demand when inventory is low

  • Raise prices without customer backlash

  • Finish strong—without a last-minute drop-off

Turn a Problem Into a Moment

Scarcity creates emotion. Auctions turn it into revenue.

Last item? Sell it to the person who wants it most—and make it an event.

Running out of stock shouldn’t mean running out of reve

If you want the full breakdown, it’s in Season 3, Episode 19 of The Longer Game with Jake Goodman.



Michael Maher

Musician turned business owner, I now own and run a Custom Done-For-You Amazon Services Agency and love it. From content to catalog management, advertising to international expansion, my agency Cartology is taking your brand story and translating it into a catalog that grows awareness, generates revenue, and achieves profitability on the Amazon marketplace.

I love my wife and daughter, being a human, bourbon, coffee, and being a light in business world.

https://thinkcartology.com
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