Scarcity Isn’t Dead. Fake Scarcity Is.
Tired of “Only 3 Left” Lies?
So is your customer. Everyone knows that the “limited stock” banner is BS. You’re not creating urgency. You’re burning trust.
Real scarcity still works, but only if it’s, you know, real.
Here’s How to Make Scarcity Work Again
Run auctions for your limited SKUs
Let customers bid, not guess
Show proof: how many bids, how long left, how many units
It’s urgency with receipts.
The Auction Angle
When Nike, Supreme, or a vintage reseller drops something rare, people scramble.
Not because of hype, but because:
The item is actually limited
The process is transparent
The audience is engaged and competitive
You can do this too, with the right tech.
What Brands Get Wrong
They fake it. Or worse, they hide the real demand behind a Buy Now button.
Auctions show:
True market demand
What your buyers actually want
How much they’re willing to pay for it
Stop selling with scarcity theater. If the item’s special, treat it like it.
