Relevancy in marketing is a tricky dance. Stay too rigid, and you risk becoming irrelevant. Chase trends too hard, and your brand burns out faster than last year’s TikTok sensation. But staying evergreen? That’s where the magic happens.

In this episode of The Longer Game, Michal Liberman, CRM Director at The Sak, shares how she transformed their email strategy from a shotgun blast into a surgical strike. Her approach: ditching mass emails for targeted, data-driven messaging. The result? Happier customers, fewer unsubscribes, and long-term loyalty that outlasts fads.

Amazon’s global expansion is exciting—it’s a land of opportunities for businesses aiming to scale. Yet, amidst the shiny allure of tools like NARF (North America Remote Fulfillment), brands often overlook a critical element: localization. Mike Begg, CEO of AMZ Advisers, has a front-row seat to the challenges and opportunities of international expansion, particularly in LATAM. His insights reveal that while expanding to marketplaces like Amazon Mexico holds immense potential, it demands a strategic, localized approach.

So, pour yourself some tequila or mezcal, and let’s dive into the nitty-gritty of expanding beyond borders.

Let’s cut straight to the heart of the matter: growth and retention teams for DTC brands should not be two ships sailing in different directions. The reality is, if they don’t share the same KPIs, the brand's strategy will go nowhere fast. Eli Weiss, VP of Retention Advocacy at Yotpo, unpacks this on The Longer Game, giving us a crash course on building lasting value in ecommerce, one customer at a time. Buckle up – it’s time to rethink how you’re retaining customers. After all, retention means keeping them for the long haul, and that starts with truly knowing who they are. Don’t know them yet? Time to start asking better questions.

Ever wondered if social media is losing steam? Or if influencer marketing might finally be taking a back seat? Kymber Heinze, Director of Social Media at SmartSites, joins us this week on The Longer Game to dig into these questions, addressing some big missteps and myths in the industry. Spoiler alert: social media isn’t going anywhere, and digital marketing is all about sharp, strategic experimentation. So grab a coffee (or whiskey) and join us as we dive into the reality of social media marketing in a fast-paced, ever-evolving landscape.

Technology is always exciting! It’s easy to get caught up in the latest tech trends and buzzwords but do you ever stop to ask yourself why you’re using it? Or, more importantly, how it’s impacting your business? In Episode 2 of The Longer Game, we’re joined by Brian Purkiss, Senior Ecommerce Manager at Honest Paws, who helps us dive deep into these essential questions. With nearly 20 years of experience building and improving websites, Brian shares his wisdom on how to optimize your DTC site by being intentional about the tech you use.