Technology is always exciting! It’s easy to get caught up in the latest tech trends and buzzwords but do you ever stop to ask yourself why you’re using it? Or, more importantly, how it’s impacting your business? In Episode 2 of The Longer Game, we’re joined by Brian Purkiss, Senior Ecommerce Manager at Honest Paws, who helps us dive deep into these essential questions. With nearly 20 years of experience building and improving websites, Brian shares his wisdom on how to optimize your DTC site by being intentional about the tech you use.

Retail is not what it was.

Amazon rewrote the playbook. The pandemic forced seismic shifts. Venture capital flooded in, then dried up. We’re not going back to the old ways—so how do brands survive now and build for the future?

Ever been told to "fall in line" at work? Maybe your humor wasn’t “professional enough.” Maybe your leadership style wasn’t what people expected. If that sounds familiar, you’re not alone.

When it comes to advertising, brands love a good metric. And for a long time, RoAS was the go-to measurement for success. But, as iOS 14 rolled out App Tracking Transparency, the industry saw RoAS take a hit. Suddenly, advertisers were flying blind, unable to directly attribute sales to specific ads. The response? A shift towards MER (Marketing Efficiency Ratio), or what many now call blended RoAS.

The signals on Amazon are everywhere. But what do we do with them? Advertising on Amazon is all about honing in on customer behavior and then taking advantage of every opportunity you have to increase sales in the short term and profitability in the long run. Neha Bhuchar, CEO & Co-Founder of atom11, a retail aware advertising platform for brands and agencies on Amazon, schools us on how to actually address the real problems of your customer and take action. One of the biggest issues: customers don't always know what they want or what they need. In order to find out you have to ask the right questions and then... Shut up! Listening is your new superpower. Neha shows us how to listen to our customers in order to get to the root cause of problems so you can make impactful change. You don't fix problems on Amazon or in business. You fix root causes. It's time to shut up and listen to this next episode.