Your AI-First Pitch Is Hurting You

Written By Michael Maher

Why Leading With “AI” Isn’t a Value Prop

AI is hot. So hot, in fact, that it’s starting to burn credibility.

Michael Maher put it plainly: *"If you lead with AI as your value prop, you’ve got nothing."

And he’s right.

AirPost’s John Gargiulo agrees—the goal isn’t to talk about AI. It’s to show results that AI made possible.

Here’s the trap companies fall into:

  1. Slap “AI-powered” on the homepage

  2. Promise futuristic results

  3. Deliver a clunky beta tool that underwhelms

Consumers can smell fluff.

Real AI value is:

  • Speed + quality

  • Automation that frees humans for strategy

  • Iteration that lifts results

The rule? Show, don’t sell.

No one cares if AI made your ad.
They care if it works.

Stop telling us it’s “smart.” Show us it sells.
Stop pitching the tool. Pitch the outcome.

👉 Tired of empty AI promises? Follow The Longer Game for real-world strategies that scale.

For the deeper breakdown, watch Season 3, Episode 17 of The Longer Game with John Gargiulo.




Michael Maher

Musician turned business owner, I now own and run a Custom Done-For-You Amazon Services Agency and love it. From content to catalog management, advertising to international expansion, my agency Cartology is taking your brand story and translating it into a catalog that grows awareness, generates revenue, and achieves profitability on the Amazon marketplace.

I love my wife and daughter, being a human, bourbon, coffee, and being a light in business world.

https://thinkcartology.com
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