Michael Maher 7/25/25 Michael Maher 7/25/25

Brands Often Underestimate Launch Runway

Michael Maher 7/3/25 Michael Maher 7/3/25

Why "Set It and Forget It" is a Recipe for Disaster in Advertising

Michael Maher 4/21/25 Michael Maher 4/21/25

Test, Adopt, Optimize, and the Amazing Amazon Retail Media Story

Michael Maher 3/10/23 Michael Maher 3/10/23

Nostalgia Sells, Innovation Sustains

As we dig back into the ever-evolving world of retail in the Season 2 opener of The Longer Game, we're talking with Carter Jensen, the Sr. Manager of Global Commerce at GMI, aka General Mills, about how they're taking brands we all grew up with and loved into the future with us. How we engage with these brands has to change because, well, how we engage with each other is different. Listen in to find out what Carter eats for lunch these days and what's going on in CPG in 2022.

Michael Maher 10/14/22 Michael Maher 10/14/22

T.A.A.A Talk About Anything Amazon

We gather at the end of Season 1 of The Longer Game to talk LIVE about the current state of Amazon, the largest ecommerce retailer in the US, and where the future of retail is headed. I've got the best and brightest minds with me to chat it out and answers questions.