AI That Actually Works (Spoiler: Most Doesn’t)

Why Most AI Products Suck

Let’s just say it: a lot of the AI out there is garbage.

The demos look great. But then you use it—and it crumbles under pressure.

That’s why John Gargiulo built AirPost differently. Instead of chasing hype, he focused on one goal: make AI video ads that actually perform.

Here’s how they think about it:

1. Close the gap between good and great—every day.

2. Compare every output to top-tier, agency-made creative

3. Then make it just a little better.

4. That’s the whole job. Do it relentlessly.

No vaporware. Just results.

The Bozo Intern Problem 

John calls it the “Bozo Intern Effect.” Most AI tools are like a well-meaning intern with zero follow-through. Sure, they know a bit. But would you trust them with your top campaign? Not yet.

Good AI = Time + Trust If your tool doesn’t get you 90% of the way to human-level quality, it’s not helpful. AirPost is building toward that threshold—with human creators, real testing, and constant iteration.

That’s how AI should work: silently, efficiently, and always improving.

AI hype will crash. Only quality will survive.

AI isn’t valuable unless it saves you time and raises your bar.

👉 Curious how to actually use AI to grow your brand? Subscribe to The Longer Game and stay ahead.

For the deeper breakdown, watch Season 3, Episode 17 of The Longer Game with John Gargiulo.