Episode 2 of The Longer Game – Season 4 with Kaushik Boruah is now live.

Written By Michael Maher

In this conversation, Michael Maher sits down with analytics translator Kaushik Boruah, who works with major CPG companies solving challenges across innovation, supply chain, marketing, and commercialization.

One insight from the episode stands out:
60% of growth today comes from new brands. - Kaushik Boruah

The episode explains:
1. Why speed now influences market share
2. How emerging brands win by targeting specific demand spaces
3. Why real purchase decisions often hinge on packaging and convenience

Anyone responsible for brand strategy, product direction, or category performance will find this episode worth the listen.

Listen on Apple
Listen on Spotify
Watch on YouTube

The full episode is linked above.

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Highlights and key moments will roll out on LinkedIn and YouTube.

Michael Maher

Musician turned business owner, I now own and run a Custom Done-For-You Amazon Services Agency and love it. From content to catalog management, advertising to international expansion, my agency Cartology is taking your brand story and translating it into a catalog that grows awareness, generates revenue, and achieves profitability on the Amazon marketplace.

I love my wife and daughter, being a human, bourbon, coffee, and being a light in business world.

https://thinkcartology.com
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