From Farm Blog to Shelf Space — How Farmer Foodie Found Its Flavor
You don’t start out wanting to become a packaging expert. You just want to make great food. But if you want to win in retail, flavor alone won’t carry you.
Ali Elliott, Founder of Farmer Foodie, started with a food blog focused on plant-forward recipes and sustainable agriculture. What began on an upstate New York farm evolved into a shelf-stable cashew parm brand now sold in Whole Foods, Amazon, Thrive Market, and more.
But the path to retail wasn’t a straight line.
The Packaging Wake-Up Call
Ali’s first packaging? Great for a blog, not so much for the parmesan aisle. A sunflower-heavy logo with hard-to-read text was more farm charm than store shelf.
She learned the hard way at the NOSH Live pitch competition. The product tasted amazing—but the branding wasn’t doing its job.
The Rebrand That Moved Product
Ali didn’t just tweak a font. She partnered with a woman-owned agency, Ruthless & Wellington, to overhaul the entire brand identity:
Clear naming and hierarchy
Vibrant botanical packaging
Visual storytelling using cashew leaves and flowers
Now the packaging does what it’s supposed to do: grab attention in 3 seconds or less.
