The Truth About Amazon's New Era of Regulation
The Wild West Is Over
Once upon a time, anyone with an email and an ego could call themselves an Amazon consultant. Those days? Gone.
Amazon’s ecosystem has shifted from scrappy to structured. And if you’re still operating like it’s 2018, you’re about to get caught in the crossfire.
What’s Really Changing?
Amazon is tightening the screws—fast. That includes:
Cracking down on account access through the Solutions Provider Portal
Crawling DTC sites to flag restricted claims (yes, really)
Sweeping suspensions of sellers with altered compliance docs
Translation: the walls are closing in for folks playing loose.
Why It Matters for Brands
If your agency (or you) are still:
Using burner emails to gain access
Submitting “adjusted” compliance files
Assuming no one’s checking your DTC site
You're not in the game. You’re in Amazon’s suspension queue.
Amazon doesn’t forget. They just wait.
What You Should Be Doing
Join the Service Provider Network first—then register with the Solutions Provider Portal—or make sure your agency is.
Align your DTC claims with your PDPs—Amazon is watching.
Partner with people who play the long game.
Amazon’s not just a marketplace. It’s a regulated economy. Act like it.
Need help navigating the new rules of the game? Follow Cartology. We’ve been ahead of this shift for years—and we’re not guessing. We’re executing.
